Thoughts on SCAA 2011

John Says…

I’m back from the SCAA, and for Yiching and me, it was a short Friday to Sunday trip.

Much thanks to Jay Caragay for thinking of me when he came up with this presentation. I thought it went well, although I would have loved more feedback from the audience, particularly directed to any of the specifics each of us focused on.

Things I think:

There is too much fear and complacency in the coffee industry.

V60, or any pourover. should not be done by untrained barista. Clearly evident in many of the offerings at the show.

Tracy Allen is a coffee professional’s professional.

Strada: A journey in hype?

Note to Exhibitors: It would help to have people working the booth who actually know the product.

Baratza has an exceptional new grinder.

A properly made pourover tastes great! Too bad I only found one.

James Hoffman always looks taller in person.

There needs to be a separation between the “Specialty Coffee” and “Coffee is Special” crowds.

Brewer’s Cup needs a huge overhaul. Coffee first is the right direction, but breathe some life into it.

Didn’t see his performance this year, but it doesn’t matter, Pete Licata goes above and beyond. Great win. Fantastic representative.

Houston is an incredibly polite and friendly city.

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